The ask: Make a big splash deliver a campaign that would make Sears relevant again. Tell consumers that the only place to see and buy all ten of the top ten appliance brands was at their stores.
The idea: Surprise consumers by disguising our commercials as everyday content and then reveal our message in a hard hitting way.
The results: One of the most impactful Sears campaigns in the brands short lived history. RIP Sears.
STREAMING RADIO We kept the surprises going on the airwaves as well.