-
The US Open wanted a new campaign to remind the world that this is the one sporting event you have to experience live. The idea: One simple question - You in? The results: The US Open continues to be the most attended annual sporting event in the world.
The campaign included loads of OOH, Transit and digital targeting the New York audience. The campaign was activated in Times Square using cutting-edge technology allowing people to take their largest selfie ever and post it instantly on the most famous screens in the world - Times Square billboards.
