The ask: As the holidays and Veteran’s Day were approaching, Walmart wanted to show appreciation for all that the military and their families do to protect our country. Our idea: Let a child make a wish for his Dad, who is servings overseas in the military during the holidays. Care packages were created and sent overseas to support the efforts.
The ask: Walmart needed to relaunch and update their brand with a new campaign. We thought about everything Sam Walton built his company on; all the values and business insights he embraced and pledged.
The idea: Champion Sam Walton's own quotes and quips, but have those words spoken through everyday people who passionately have similar beliefs.
The results: Walmart’s brand image became contemporary and authentic with a sparkling new logo and tagline. And, people are saving money and living better.